Your bar might be called a tavern, lounge, gastropub, nightclub, gin mill, dive or other synonym for a place that serves alcohol. Regardless of name, your bar is a place where people gather to socialize, drink, dance and even find romance. Unfortunately, the classic bar now competes with upscale hotel lounges, raves, restaurants, pop-up nightclubs and privately hosted parties. If you want to attract, engage and keep customers today, change the way you advertise and promote your business to embrace mobile marketing, social media and digitally savvy promotions. Focus on Your Audience Bars survive on returning customers, so your promotions must appeal to your core customers and newcomers who appreciate the kind of operation you’re running.

Hospitality is a service industry, but owners and managers often mistakenly target people who are out of their leagues. Your neighborhood bar probably won’t appeal to multimillionaire entrepreneurs unless they’re local eccentrics.

By the same token, local factory workers aren’t likely to respond to upscale promotions that feature drinks made from pricey, top-shelf liquors and exotic ingredients. If you’re targeting corporate crowds, your marketing strategy might focus on menu-driven promotions, social media-promoted meet-and-greets, theme nights, wine tastings and games that attract a range of business customers including those who might not want to drink but want to network with friends and associates. Define Your Goals Holding promotions with just a general sense of increasing business is a recipe for failure.

You need to set some measurable goals to make bar promotions worthwhile. What do you want to achieve?

Dec 17, 2018 - 20 Promotional Ideas for Events: Start Selling Tickets Now! Wall and makes fundraising accessible before, during and after your event. Rather than a free bar, the sponsor agrees to match whatever was. For different effects; some involve moving scenes being displayed with. Wine/Brewery Tours.

Attract the Foursquare Crowd is challenging ’s supremacy as the leading social application for the hospitality industry. Engaging Foursquare members is particularly effective for bars.

The platform’s typical demographic profile includes college-educated, media-savvy young people who actively engage their friends and invite them to meet in nightspots to see and be seen. Getting reviews and photos posted on Foursquare can provide steady bar business. Another way to excite and engage your regular customers and attract new business from the social media is to feature a celebrity bartender. The celeb can be a sports figure, author, actor, news anchor, famous chef, national figure or person of local fame. Featuring celebrity bartenders is a great way to jumpstart your marketing across all advertising channels. Sports Marketing Ideas for Your Bar Sports marketing ideas for your bar include supporting local professional, college and even high school team teams and alumni.

Athletes strive to set new records of performance, so try these promotional ideas to set records of your own: • Name drinks and beverages after athletes. • Host replays of classic games during slow periods when local teams aren’t competing. • Run pay-per-view sporting events (you can even charge extra for people to watch). • Host live events where athletes appear and hang out with your customers. • Decorate the bar in team colors. • Use clothing with team logos as a reward in sports trivia or prediction contests. • Offer drink and food specials during classic athletic rivalries and playoff games.

Bouncebacks and Beer Specials Bouncebacks are a routine way to get bar customers to return. You can use digital marketing methods to automate bouncebacks for newcomers and provide rewards for regular customers. Shotgun gatling gun.

Depending on your prices, you might offer a voucher for $5, $10 or even $20 on the customer’s next visit. You can restrict vouchers to food or beverages if you want. Trainz thomas the tank engine 2010 download. You might also offer a special based on a signature cocktail that’s only available for a limited time.

Beer specials attract a wide following, and you can craft your promotion based on your customers. Host a craft beer tasting, or promote a “skunk beer” special for common domestic brands. Offer your customers beers from around the world. You can also hold wine tastings, birthday bashes and other special events where the focus is on beer, wine or creative cocktails.

Host a contest for creating and naming a signature cocktail. Fishbowl recently reported that hospitality companies are missing a big opportunity by failing to take advantage of BOGO promotions. Bar owners can offer buy-one-and-get-one-free promotions for signature beverages, gourmet food items or even merchandise that supports local sports teams or causes. They also reported that hospitality marketers typically offer free incentives to 49 percent of their clients while only offering BOGO deals to less than 3 percent of customers. That discrepancy in incentive offers generates a big opportunity for bars and restaurants.